GoDaddy Renewal Coupons Aren’t Enough To Make a Website Visible.
If you’ve set up a brand new website, bought a domain and a web hosting plan, written a few articles and yet there still isn’t any traffic going to your blog? You’ve searched through vpsdeals.org, found a great promo code for your domain and then set it up according to what they instructed you to do? Then it’s time to look at other factors like canonicalization and how it can affect your visibility in search engines.
You might start by asking what canonicalization is, so here is the short answer. A Canonicalization error is the occurrence of multiple versions of the same web page. So if a web page can be found on more than one URL, it creates a problem with the search engines. This is a very common problem yet something that many webmasters tend to overlook.
How Do You Know if You Have Bad Canonicalization?
Start by typing in your URL in the browser to see which URLs are leading to your site. Search for your site using these four addresses and see if your site appears for more than just one of them.
Ending on /index.html
There are actually more versions your site could appear as such as /home.aspx, though the ones mentioned above are the most common. If your website is only live from one of these URL versions, you do not have any canonicalization problems. But if you are able to find your site from more than one URL, you need to fix this problem before you will get a penalty for duplicate content.
What Can Canonicalization Errors Do to Your Website?
If you have multiple pages with the same content, Google will see that as duplicate content and may give you a penalty. So if you are experiencing a drop in your search engine ranking, bad canonicalization could be the reason for that.
Another consequence of canonicalization errors is the loss of backlinks. If people like your website and want to link to it from their blog, article or website, they would just choose the URL showing in their browser. So if your homepage can be found under three or four URLs, the backlinks that you are getting will not go to the same page but be scattered out on the four different addresses. This means that your SEO work may be wasted as long as you are sharing your backlinks with four homepages.
How to Fix Canonicalization Errors
To fix this problem you need to make sure that all URL versions are automatically redirected to one URL and that Google and other search engines knows which URL you prefer. This can be done in different ways and here is one of the ways.
The rel=”canonical” link element is an html tag you use in the section of your site to let Google know that this is the right URL. So add the link element to your site like shown below.