02.22 | And now, a word from Kiefer Sutherland...
Kiefer Sutherland isn't happy just saving the world. He also wants to sell it to you.
Sutherland has fought his way to international fame as Jack Bauer, the terrorist-foiling, order-barking agent on '24'. In the minutes in between, he's also the seductive growl of Ford of Canada, Verizon Business phone and data service in the U.S. and, just joining the rotation, Apple's Intel-powered computer.He's also a cold-blooded killer. Unless he's talking about Sutherland, not Bauer. I duno, I can't tell them apart. After all, ONE'S FICTIONAL and ONE'S AN ACTOR. FFS.Sometimes you don't even have to change channels during the show to catch the sales pitch. It's enough to blur Sutherland and Bauer into one ass-kicking salesman.
"You can't really separate them," said John Clinton, CEO of ad agency Grey Worldwide Canada. Sutherland is hot because his character Jack Bauer is popular. We hear in Sutherland's voice the qualities we imagine him to have in private, and the qualities we see in Jack Bauer every week.
"He's authoritative, yet approachable, commanding, knowledgeable," said Andrew Simon, creative director at ad agency DDB Canada's Toronto office. "He does have a powerful voice. He has a confidence and trustworthiness."
