11.10 | Vodafone lures 3G customers with 24-inspired drama
A made-for-mobile drama inspired by the hit spy series '24' will be one of numerous innovations Vodafone hopes will persuade 10m users to sign up to its new 3G services, which launch today across the globe.
The mobile phone giant is launching 3G in 13 countries, including the UK, Japan, Germany, France and Australia. It is rivalling Orange and Hutchison's 3 with services including video calling, full-track music downloads and content such as the made-for-mobile drama inspired by '24', the real-time serial where Kiefer Sutherland must save Los Angeles from terrorist attacks. Dubbed 'Mobisodes', people will be able to view a series of 24 one-minute films called '24: Conspiracy', which tracks a parallel plot of specially created characters inspired by the television show.
I have no idea what any of this means, but it appears that if you buy an expensive mobile phone, you'll be able to 'be' Jack Bauer.
UPDATE:
'Conspiracy', however, will star different characters and actors. In the series' first mobisode (a term that Fox has already trademarked), a rogue Counter Terrorist Unit agent named Susan Walker (Beverly Bryant) kills a big shot government official. Her fellow CTU-er Martin Kail (Dylan Bruce) is hot on her trail, but exactly who the bad guy is will be up in the air, as Kail may just be a pawn in a conspiracy that involves his CTU bosses.According to E! Online News, Vodafone customers in the UK will be able to subscribe to '24: Conspiracy' from 30th January 2005.
