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02.13 | Steady start for Sky's man on a mission

It was business as usual for Jack Bauer when he returned for a new series of 24 last night - bad guys pretending to be good guys, America facing a national catastrophe, and only 24 hours to save the world. But one thing was different - for the first time he was on Sky One. The opening episode of the third series of the cult US import was watched by nearly one million viewers. The drama, poached by Sky bosses from BBC2, averaged an audience of 968,000 - 18,000 more than watched the debut of the channel's other high profile US import, Joely Richardson plastic surgery drama, Nip/Tuck.
The Media Guardian reports that Sky can only give '24' a third of the viewers than BBC2 used to get. But I thought that half of all viewers have digital telly? So surely '24' on Sky One hasn't been as big a success as it ought to be? Oh dear. Still, maybe my maths is wonky.
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Related Entries:

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More rumours that '24' will be filming in London.... again. - Mar 04, 2006
Exclusive photos from the '24' set - Feb 27, 2006
The Jack Bauer Kill Count - Feb 27, 2006

Comments:

Yes, your maths is wonky. Half of all viewers do indeed have digital telly, but most of them only have Freeview, which doesn't include Sky One. Probably only about 20% have access to packages that include Sky One, and that's assuming that any of them watch it anymore. I mean, I do, because I'm a fully-qualified Anorak, and it's the only place to see some genre shows. But I guess that most people associate Sky One with either The Simpsons, or trashy "real sex" docuporn.

Posted by: Scurra at February 16, 2004 01:11 PM | #

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