02.22 | Everybody in marketing and advertising - kill yourselves
"I wonder how Ford will be judging success on this campaign. 12 x $184,550 = $2,214,600 (using 24’s 30-second rate card, without allowing for discount). How indeed will the company determine whether this sizeable investment actually worked?"
Some sad anti-advertising ad bloke has sat down and worked out how much Ford has paid to sponsor '24' over the entire season. It's strange that he thinks that advetising is such a waste of time, because that page seems to have five different types of banner ad on it.
Hypocrite.
